Having a look at how the internet has changed the way we are accessing media and existing affairs.
In today day, online platforms have made it substantially much easier for everybody to produce and distribute content. Formerly, creating material for a wide audience called for connectivity to a collection of essential resources and financing. Presently, with the use of mobile phones and common digital innovations, digital media content examples like short form videos, blog articles and podcasts can be quickly developed with just a few standard gadgets, along with reaching a massive audience, very rapidly. This has opened the door for more diverse voices, particularly those who were formerly neglected by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social networking sites, indicating that social media has created a place for underrepresented communities to share their stories.
The increase of internet content has totally changed what is suggested by the term mass media. Previously, mass media followed a hierarchical arrangement, using a top-down media more info model. Normally, a small group of professionals, such as newspaper writers or journalists, who would produce material for big audiences who mainly just consumed it. Nevertheless, nowadays, with the help of the internet, the face of media has seen significant change, making the consumption and availability of media much more open and interactive. With access to popular social media platforms, new media examples are showing that people can produce and share their own material, just as quickly as they can consume it. Social media has allowed anybody to add to public discussions, instead of just the major media companies therefore as a result, mass media is no longer managed by a couple of big voices. Rather, it is spread out across countless user stories around the globe.
In the digital media landscape, what we see online is largely determined by algorithms which are formed by our online habits. Each social media channel uses its own programmed system to put forward new content and advise product that will attract the user. The types of media content examples that will be revealed to a user is designed to keep people engaged. The algorithms are developed to keep people stimulated by recommending and promoting videos that are relevant, popular or controversial among other users. While this level of personalisation can be convenient, it can limit the areas of media that people are exposed to, creating more detachment and prejudice among users around social problems. Those who are involved in media production, like the founder of the fund that has stakes in Sky, for instance, would recognise the effect of social media websites in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would acknowledge the impacts of user created material in the media landscape.